Bachelor of Science (B.S.)

Business Administration - Marketing Concentration

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Program
Business Administration

Major Required Courses

Course Code
Title
Credits
Sub-Total Credits
3

100-200 Business Core

Course Code
Title
Credits
Sub-Total Credits
15

300-400 Business Core

Course Code
Title
Credits
Sub-Total Credits
21

Marketing Concentration

Required Marketing Courses

The marketing concentration prepares students for careers as sales and marketing professionals. Students study domestic and global demand patterns, pricing, promotions, consumer and market research, professional selling, electronic marketing methods, and marketing strategy.

Course Code
Title
Credits
Sub-Total Credits
12

Marketing Electives - (Pick Two Classes)

Course Code
Title
Credits
Sub-Total Credits
6

General Electives

All General Electives must be approved by a McCamish School of Business advisor.

Sub-Total Credits
18
General Education Curriculum
45-46
Total Credits
120-121