Emphasis in this course is on management of marketing function. Marketing managers today must adapt to new environments, be change managers, and skillfully devise and implement strategy. Students in this course integrate learning in the entire marketing spectrum, including: market research information, demand management, market segmentation, product positioning, branding, and marketing strategy. Prerequisites: BUS 150 and BUS 302
BUS 451: MARKETING MANAGEMENT
Program
Division
UG
School Division
McCamish School of Business and Professions