BUS 454: DIGITAL MARKETING: STRAT & PRACTICE

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Program
Business Administration
Credits 3
Division
UG
School Division
McCamish School of Business and Professions
This advanced course explores the application of social media and digital marketing to help solve marketing problems, using digital marketing strategies in a dynamic, complex, and competitive marketplace. The course builds on marketing principles and explores digital strategy development for using digital media to build customer relationships and creating and sustaining intelligent and effective online and mobile customer experiences. Prerequisites: BUS 302 or COM 312

Prerequisites

BUS 302 OR COM 312