This course is especially designed for those students interested in working in service industries, and addresses the specific challenges and needs of these industries in the area of marketing. Service industries (e.g., theme parks, banks, law firms, hotels, hospitals, insurance companies, educational institutions, hair salons, transportation companies) dominate the world and U.S. economies; their special marketing approaches are studied in this course. Prerequisite: BUS 302
BUS 447: SERVICES MARKETING
Program
Division
UG
School Division
McCamish School of Business and Professions