Business Core Class
Course Code
Title
Credits
Sub-Total Credits
39
Marketing Concentration
Required Marketing Courses
The marketing concentration prepares students for careers as sales and marketing professionals. Students study domestic and global demand patterns, pricing, promotions, consumer and market research, professional selling, electronic marketing methods, and marketing strategy.
Course Code
Title
Credits
Sub-Total Credits
12
Marketing Electives - (Pick Two Classes)
Course Code
Title
Credits
Sub-Total Credits
6
General Electives
All General Electives must be approved by a McCamish School of Business advisor.
Sub-Total Credits
19
Required Minor of Student's Choosing
Sub-Total Credits
12-18
Total Credits
120