Students should speak to a McCamish School of Business Advisor if they are interested in more than one concentration.

The Accounting concentration provides the conceptual foundation and basic skills to begin a career in an accounting practice. Accounting provides the information necessary to help business owners, managers, and employees interpret operating results, take appropriate action from an operating perspective, and plan for the future.

The Artificial Intelligence (AI) Concentration is designed to be accessible to everyone and does not require any coding experience or AI background. It prepares students to become informed leaders, policymakers, and citizens in an AI-infused future. By fostering an understanding of AI's capabilities, limitations, and impact, we empower students to navigate the challenges and opportunities presented by AI technology in their respective fields.

The Business Analytics concentration equips students with essential data analysis skills, including proficiency in SQL and Tableau. Through the use of low-code business analytics tools like spreadsheets and dashboards, students can tackle a wide range of business challenges.

The Certified Financial Planner concentration prepares students for a career as a Financial Planner or Advisor by fulfilling the educational requirements needed prior to taking the CFP Board exam. Students will study investing, saving, and money management to help guide future clients through some of the biggest moments of their lives.

The Digital Marketing concentration integrates with existing business and marketing courses to provide students with the key digital skills most needed by marketing coordinators and managers. Students study growth hacking; design and implement digital campaigns; expand brand awareness; and optimize for key returns on investment metrics.

The Finance concentration demonstrates why finance is the backbone of every organization, guiding decisions that shape growth, investment, and long-term sustainability. Finance professionals are critical in helping companies allocate resources, manage risk, and plan for the future, skills are increasingly vital across all industries.

The General Business concentration provides students with a broad curriculum in accounting, economics, finance, information systems, management, and marketing. Students have the flexibility to tailor their study to a specific area of interest.

Credit by experiential learning can be used with approval of a McCamish School of Business Advisor.

The Healthcare Administration concentration provides a comprehensive understanding of the healthcare delivery system in the United States, examines the special characteristics and requirements of organizations providing healthcare services, and addresses the skills and knowledge required in order to function as a professional manager in the field

The Human Resource Management concentration prepares students with a focused skillset most requested by HR employers. Students study the challenges of remote working, build robust training initiatives, and learn the technologies that power how we work in the modern workplace.

The Management concentration equips students to communicate successfully, think creatively, and adapt to the uncertainties of business fluctuations to meet the challenges of a complex and global business environment. Students study how organizations and people interact; how to lead, motivate, and manage a company's organizational resources; and how to make sound management decisions.

The Marketing concentration prepares students for careers as sales and marketing professionals. Students study domestic and global demand patterns, pricing, promotions, consumer and market research, professional selling, electronic marketing methods, and marketing strategy.

The Professional Selling concertation provides students with the skill demanded by commercial sales teams and builds a foundational familiarity with a broad range of selling techniques. Students also develop practical, practiced skills like negotiation and relationship management that can be immediately applied to any future sales role.

The Project Management concentration integrates with existing business management courses to provide students with valuable skills which they can use on a variety of project and program management within the modern organization. Students study project planning, team management, risk assessment, and a variety of project management strategies using project-based learning and group assignments.

The Supply Chain management concentration integrates with existing business management courses to provide students with polished skills that allow them to contribute to the operations and logistics of their organization. Students study forecasting, operations, and technologies, which allows them to complete the concentration by creating a "Supply Chain Playbook" that solves a real-world company challenge.

All General Electives must be approved by a McCamish School of Business advisor.