BBA 340: MARKETING

This course is designed to explore the marketing management processes used to develop a strategic marketing plan that will drive success for a “for profit” and/or “not for profit” organizations. Students will learn the expanded 7 P’s of Marketing: product, price, promotion, place, people, processes, and physical space that combine to form the marketing mix component of the marketing plan. Other topics to explore will include: product life cycle, target marketing, market segmentation, B2B and B2C buying behavior and influences, marketing research, services marketing, and global marketing.