Minor

Digital Marketing Minor

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Program

Business Administration

Required Courses

Course Code

Title

Credits

BUS 155

Introduction to Digital Marketing

3

BUS 255

Career Navigation and Exploration in Digital Marketing

3

BUS 355

Social Media Marketing, Brand Awareness and Engagement

3

BUS 356

Lifecycle and Email Marketing

3

BUS 357

Digital Marketing Analytics and Experimentation

3

BUS 456

Growth Marketing and Multi-Channel Digital Marketing

3

Sub-Total Credits

18

General Education Curriculum

32

Total Credits

50