OML 350: STRATEGIC MARKETING

This course is designed to explore the processes management uses to operate an organization. The course also explores the impact of social, legal, and governmental environments on organizations. Related to the strategic marketing leadership process is a detailed discussion of the markets within which a business must operate and the processes an organization must undertake to analyze its markets. This includes discussions of market analysis, market selection criteria, and an introduction to strategic market planning and decision making. The course provides the student with the knowledge to prepare a strategic marketing plan for a profit or non-profit organization.