The Strategic Communication concentration prepares graduates to conceptualize, research, and execute strategic media campaigns for corporate or nonprofit clients. This program teaches students how to build credibility, create persuasive campaigns, and promote trust for organizations. The curriculum culminates in a professional internship or a transmedia storytelling project.
Major Required Courses
Communication and Media Studies Core
Course Code
Title
Credits
Sub-Total Credits
15
Media Writing (pick one)
Course Code
Title
Credits
Sub-Total Credits
3
Strategic Communication (pick four)
Course Code
Title
Credits
Sub-Total Credits
12
Major Electives (pick two)
Course Code
Title
Credits
Sub-Total Credits
6
Practicum/Capstone (select one)
Course Code
Title
Credits
Sub-Total Credits
3
General Electives
Sub-Total Credits
32-33.00
General Education Curriculum
Total Credits
120