Students actively engage in content production using both writing and design skills for developing storylines for transmedia, multi-platform, story-based experiences. Beginning with an understanding of how producers weave together audio, video, images, graphics, and text as components with which to tell a story, students learn to create multimedia story packages distributed across media platforms. Applications range from multimedia online journalism to transmedia marketing to other types of non-linear, modular, interactive fiction or nonfiction narratives for multi-platform release.