BBA 345: CONSUMER BEHAVIOR

This course is designed to increase the student’s understanding of consumer behavior and its application to marketing and business. Many of the principles learned in the course draw from psychology, anthropology, sociology, and economics. Students will gain a better understanding of how consumers’ attitudes, the way they process information, and the context of the decision impacts what we buy and use. Upon completion of this course students will have a better understanding of they own buying behavior, and more importantly how marketers use this information to be successful in the marketplace.