The Digital Sport Leadership and Technology course explores the intersection of leadership, digital transformation, and technology in sport management. Through case studies, hands-on projects, and AI-driven analysis, students will gain practical experience using free and accessible digital tools to enhance decision-making, fan engagement, and organizational efficiency. Students will engage with real-world applications of AI, social media analytics, blockchain, digital marketing, esports management, and cybersecurity, learning how sport organizations leverage technology to remain competitive in an evolving digital world.
SAL 670: DIGITAL SPORT LEADERSHIP
Credits
3
Division
GR
School Division
McCamish School of Business and Professions