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  2. Bachelor in Business Administration Online (B.B.A.)
  3. Digital Marketing Online
Minor

Digital Marketing Online

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Program
Bachelor in Business Administration Online (B.B.A.)

Required Courses

Course Code
Title
Credits
BUS 155
INTRODUCTION TO DIGITAL MARKETING
3
BUS 255
CAREER EXPLORATION & EXPERIENCE IN DIGITAL MARKETING
3
BUS 355
SOCIAL MEDIA MARKETING, BRAND AWARENESS, AND ENGAGEMENT
3
BUS 356
LIFECYCLE AND EMAIL MARKETING
3
BUS 357
DIGITAL MARKETING ANALYTICS & ENGAGEMENT
3
BUS 456
GROWTH MARKETING AND MULTI-CHANNEL DIGITAL MARKETING
3
Sub-Total Credits
18
Total Credits
18
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